My Web Notes

Just Salesmanship. Every time I think too much about a website, copy, the use of graphics, I forget that marketing is just salesmanship. Hopkins says: The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. Advertising is multiplied salesmanship. A mediocre salesman may affect a small [...]

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.

My goal is to demonstrate to myself that in my hands advertising reaches the status of a science. Having been working for myself and my clients as an online marketer for about a year now, I feel as though I am moving in the right direction. Claude Hopkins, Scientific Advertising is changing my perspective as well as affirming my work up till now.