My Web Notes

from copyblogger: http://www.copyblogger.com/ernest-hemingway-top-5-tips-for-writing-well/

Want to learn how to write better? From Drayton Bird’s newsletter: Read any popular novel, newspaper or magazine. They are written for people who are not clever, or not concentrating. Words, sentences and paragraphs are very short. And here are some other suggestions. 1. A heading must make the reader want to find out more, [...]

Why direct marketing is a better brand building tool than conventional brand image advertising by Bill Fryer MA Oxon – bill@billfryer.com A whole industry has grown up around the need to promote and build brands, but Bill Fryer argues that brand image is no substitute for brand reality. No one can dispute the power of [...]

Start here when writing a sales letter: Here is what I’ve got Here is what it does Here is why I’m the best guy to work with Here is the full story of the thing Here are the details Here is how to get it From this interview: http://www.michelfortin.com/john-carlton-and-michel-fortin-interview/

What are the things that you do to suck in the money? Are you doing those things exclusively? Are you working on IT? Are you unclogging the toilet? Focus on the money sucking. A thought from this interview: http://www.michelfortin.com/john-carlton-and-michel-fortin-interview/

Looking for a hook? Consider the types of quiet desperation that your clients deal with. Selling food? Most people eat mediocre food and want to have something wonderful and fulfilling. Selling service? Most people are accustomed to poor uninterested service. Offer exceptional, world class service. A thought pulled from this interview: http://www.michelfortin.com/john-carlton-and-michel-fortin-interview/

Michael Fortin, copywriter and marketer writes an excellent post about the different stages your prospect can approach your advertising from. You can find the article here: http://www.michelfortin.com/can-your-prospects-take-an-oath/

Great article from Steve Sue at Sticky Pitch.

siimple.com minimalist css gallery free quality minimalist wordpress themes Good work.

Just Salesmanship. Every time I think too much about a website, copy, the use of graphics, I forget that marketing is just salesmanship. Hopkins says: The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. Advertising is multiplied salesmanship. A mediocre salesman may affect a small [...]