The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.
My goal is to demonstrate to myself that in my hands advertising reaches the status of a science. Having been working for myself and my clients as an online marketer for about a year now, I feel as though I am moving in the right direction. Claude Hopkins, Scientific Advertising is changing my perspective as well as affirming my work up till now.