My Web Notes

Common Myths & Misconceptions About Search Engines
-Unfortunately, over the past 12 years, a great number of misconceptions have emerged about how the search engines operate and what’s required to perform effectively. In this section, we’ll cover the most common of these, and explain the “real story” behind the myth.

From GoogleLady The higher up the search ladder you go, the more potential clicks you will receive since the searcher will see your ad first. This creates an upward spiral which if you can get on the right side of with relevant ad copy from the beginning, you’ll end up paying less per click, and [...]